Mayor Eyes Transport System for Call Center Companies (OCT 2006)

By Doris C. Bongcac
Cebu Daily News
Last updated 02:51pm (Mla time) 10/27/2006

CEBU City Mayor Tomas Osmeña plans to develop a transportation system for call center firms that will relocate at the South Road Properties (SRP).

Osmeña wants the system to be tested first on a call center firm in barangay Guadalupe, Cebu City.
If successful, the system would be be adopted by other call centers that would wish to relocate to the SRP, he said.

“Many call centers are interested in coming to the SRP but we want to put up a transportation system first,” he said.

Because he would not allow the entry of public utility vehicles into the SRP, Osmeña said, the city government has to design a transportation system for those who would be working in the area.

“We are adjusting to their needs, we are not asking them to adjust to us,” the mayor said.

To test his plan on the operation a government-run transportation system, Osmeña said, he would assign a Kaoshiung bus to pick up employees of Convergys in barangay Guadalupe and bring them to and from their workplaces, especially late at night.

Osmeña said the company would be made to pay for the use of the city-owned bus and the services of a detailed driver.

The mayor said he wanted to detail a member of the Barangay Intelligence Network (BIN), like those deployed to help secure government offices, as bus driver.

The transportation system, he said, would later be imitated for call centers and other industries that would soon be established at the SRP, he said.

The SRP, he said, is designed as an economic zone that would cater mostly to export producing industries that would bring dollars to Cebu City.

Call centers, Osmeña said, are also exporting services to foreign countries and could be accommodated at the SRP.

Employees from these call centers are also prospective clients for at least 18 restaurants that he would wish to occupy an area near the seawall and a man-made white sand beach at the SRP.

Osmeña said he also plans to invite an educational institution that would offer courses for a masters degree to call center employees “for their human resource development”.

“Our problem here is that many of the call centers are unable to recruit college students because they are perceived as a dead-end job”.

Even employees of the mayor's management team, who are only paid P10,000monthly have refused to work in call centers because of their quest for a more challenging job, Osmeña said.

The presence of an educational institution at the SRP is expected to help correct misconceptions on call center jobs.

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